Nike GVC — Generative Visual Center

ROLE

Creative developer

ROLE
Creative developer

ROLE
Creative developer

YEAR

2021 — Present

YEAR
2021 — Present

YEAR
2021 — Present

TECH

WebGL
GLSL
Node.js

TECH
Three.js
GLSL
Canvas 2D

TECH
Three.js
GLSL
Canvas 2D

crop__0011_Background
2023-09-21_15-25-19.00_01_01_17.Still004
crop__0008_2023-09-21-13_55_17-Greenshot
crop__0000_2023-09-21-18_01_33-Greenshot

A real-time generative system designed to deliver content to Nike stores around the globe. 

crop__0008_2023-09-21-14_51_18-Greenshot
crop__0009_2023-09-21-14_51_12-Greenshot
crop__0012_2023-09-21-14_50_38-Greenshot
864x1632_empty_grids
grid-multiple-aspects
864x1632_16_isometric
864x1632_48_isometric

LOCAL AND CONNECTED

Localised and up-to-date information. Community stories, consumer insights and aggregated activity from members of Nike Running Club and Nike Training Club.

4x2_Community_Bellevue.00_00_19_31
4x4_Community_West_London.00_00_04_48-1
4x4_Community_West_London.00_00_52_22
4x2_Community_Bellevue.00_00_08_42

SCALABLE, FLEXIBLE, ADAPTIVE

Modular by design, adapting to match any screen size or physical architecture.

store-concept-01
store-concept-02

SEASONAL

Campaign management made simple. A single input of assets and properties generates an enormous variety of output.

seasonal-assets-run-fearless
864x1632_57_layers
864x1632_58_layers
864x1632_56_isometric
864x1632_64_isometric
864x1632_64_layers
864x1632_65_layers
seasonal-assets-superrep
864x1632_53_layers
864x1632_55_layers

Selected Works

Nike GVCProject type

NoiteGenerative

MailmanAudio Visualisation

FEVERExperiment

SpinnupAudio Visualisation

Google Pixel 2Installation

Adidas GenerativeDesign System

Adidas Nite JoggerWebsite

Go With The FlowExperiment

Dell ICCWebsite / Installation

Stella Artois Give BeautifullyInstallation

SymblWebsite

Deutsche Bank QuizWebsite

Artism Act IILive Performance